| Succeeding
in business is getting harder and harder. If you
are determined to succeed in your business, then
there is no question…you need a website…you
need it NOW…and here’s why:
1. YOUR WEBSITE
IS AN INEXPENSIVE, FULL COLOR BROCHURE…and
any aspect of it can be changed in seconds for
a very minute cost. Print Brochures are outrageously
expensive and if there are any copy errors after
it has gone to print, you will pay full price
to have them re-printed. Making a change on your
website is just as easy and quick as cutting &
pasting in word.
2. YOUR WEBSITE
WILL CUT YOUR MARKETING/ADVERTISING BUDGET
considerably and give you a higher return on your
marketing dollars.
Most people do not even use the yellow pages anymore.
They go to the online yellow pages and search
engines. They are faster, easier and much more
informative/current. Miracle Marketing Network.com
paid $6,000/Year advertising in the yellow pages
with a 3X5 ad. Their website Design and Hosting
was ½ of their budget and they receive
2X more calls.
3. YOUR WEBSITE
WILL LEVEL THE PLAYING FIELD & CREATE GREATER
CREDIBILITY, enabling the small business
to compete better with larger companies. You will
be able to express your goals, values, visions
and beliefs better than your larger competitors.
You can make your company look very large with
the use of alias e-mail addresses. You will be
able to automatically respond to your clients/customers
making them feel like you are giving them special
attention.
4. YOUR WEBSITE
WILL GIVE YOU THE GREATEST ROI
(return on investment) of any other marketing
media available.
EuropeanMattress.com (CA) spent $5,000 on their
website design, $2,800 on the online processing
portion and $80/month on hosting. They had a hard
time justifying the expense in the beginning,
but after just 90 days, the revenue from their
website was EQUAL to that of the retail store.
By the end of the first year, their website was
generating 3X that of the store!
5. YOUR WEBSITE
IS A TAX DEDUCTABLE ADVERTISING EXPENSE…AND
IT WILL DO MUCH MORE THAN ADVERTISE FOR YOU You
can use your website to distribute/display/sell
products, services, flyers, newsletters, coupons,
bulletin boards, menus, calendars of events, documents,
press releases, etc… Your website can also
gather important statistics about your prospects.
6. YOUR WEBSITE
WILL PROTECT YOUR INVESTMENT in your company
in the event of a natural/organized/accidental
disaster. More inexpensive than hurricane/tornado/flood
insurance AND your website generates revenue at
the same time! As a repercussion of the September
11 tragedy, approximately 4,319 New York Companies
went out of business. Many could have been saved
if they had had a web presence. With a website
they would have been able to communicate with
their customers/clients & they would have
been able to continue to generate revenue from
the sale of their products & services online
until they could re-establish a physical presence.
7. YOUR WEBSITE
WILL ENABLE YOU TO DO BUSINESS WITH A WORLDWIDE
MARKET You are no longer limited to your
local market. You do not want to be the only one
waiting on a local market to respond in a global
economy. Even if you can only do business in your
local area…you still have a worldwide market.
Consider this: Joe lives in New York and owns
rental properties in Florida. When he needs a
contractor or property manager, he jumps online,
finds what he needs, they send him a picture after
completion and he pays them online. He NEVER moved
from his living room! This is how people are doing
business today. If you are not online, these shoppers
will not know that you exist and they will contract
with your competitors.
8. YOUR WEBSITE
WILL GIVE YOU THE COMPETITIVE EDGE that
you will need if you intend to survive in business
during the next millennium. You will be able to
recapture your market share from the competitors
who have been snatching it from you. Your website
will ensure your success in business tomorrow!
If you do not use the Internet yourself, don’t
be fooled. Your customers and clients do! Your
competitors ARE online and they are getting ahead
of you in the learning curve and stealing YOUR
market. You cannot afford to wait another minute.
Research shows that for each day that you are
not online your competitor gets 30 days ahead
of you. They are taking money out of your pocket,
and they are learning more about online media
each day. The longer you put this off, the longer
it is going to take you to catch up! It is critical
to get online NOW and get going through this curve!
9. YOUR WEBSITE WILL ENABLE
YOUR STOREFRONT TO BE OPEN 24/7 People
are too busy during the day to shop the way they
used to. Research shows that they go online AFTER
the dinner hour (after you are closed) to find
the products and/or services that they need. Your
website will do business 24/7 with this market.
If you do not have a presence, they do not even
know that you exist, so you can expect to lose
them to your competitor because you are not even
there for them to choose from.
10. YOUR WEBSITE IS A
24/7 EMPLOYEE THAT CAN ELIMINATE A HUGE PORTION
OF YOUR OVERHEAD Your
website is not on the payroll & does not need
benefits or vacations. You do not have to pay
taxes or workman’s comp on it. It is never
sick or late & it is always doing business
on a professional level. It can answer frequently
asked questions so your employees can stay focused
on your core business instead of spending hours
on the phone answering the same questions day
in and day out (saves your phone bill!). It can
auto respond to your clients/customers and you
can e-mail them through your site FREE (cuts mailing
costs). Sections of your site can be password
protected so that only your employees can access
it. Your website can greatly aid your HR department.
BabyCenter.com made $6 million in their first
6 months online (avg. age of buyer…58yrs
old)
NYLaundry.com landed a ½ million-dollar
account after only one month online
Consumers spent $47.98 Billion dollars on line
in 2002 (358.6 million purchases)
Online retail spending is expected to reach $6.8
Trillion dollars by the end of 2004
THERE IS NOTHING MORE
TO THINK ABOUT…
YOU SIMPLY MUST GET YOUR WEBSITE
ONLINE TODAY |
